Less than an hour’s drive from Kanchi Khurana’s Cation lies Janakpuri, infamous for Tihar, the largest prison complex in Asia. But Janakpuri is also known for something much more relatable — Bollywood actress Anushka Sharma’s hometown in the famous 2010 romantic comedy Band Baaja Baaraat and the place where her character Shruti sets up the wedding planning business along with Bittoo, played by Ranveer Singh. The duo’s chemistry in the movie made as many headlines as their sense of fashion — something that our top women seller and resident of Janakpuri, Ritika Mehara, can attest to.
After all, a love for fashion and the drive to establish her own business, quite like Shruti’s character in the movie, encouraged Ritika to quit her job and start selling jeans online. She owns Stylox, an exclusive private label, sold through her firm, BUYTHEITEM. Currently, her production amounts around 50,000 units per month, all of which is completely consumed by her online business.
Was the journey as simple as it seems? “Absolutely not. I faced a lot of criticism for my decision to quit a stable job and start a business. But people fail to understand that being a businessperson is very interesting. This business is my own baby. I am fully invested in it, and don’t have to answer to anyone else. It takes a good multi-tasker to juggle home and business responsibilities, but the rewards are significant,” she says.
Though Ritika was enjoying the time-consuming process of setting up a respectable business, she redoubled her efforts when Flipkart introduced seller tiering and her firm received a bronze rating. Her husband quit his job and partnered with Ritika to increase the company’s rating. Today, thanks to complete dedication and an unwavering focus on their business, BUYTHEITEM is a gold-tiered enterprise. “This success would not have been possible without the added support of Flipkart Ads, and facilities like Smart Fulfilment, which helped us double the number of daily orders,” says Ritika.
Seema Singh, owner of SMARTSHOP123, agrees wholeheartedly with Ritika. Her brand, Routeen, had an impressive collection of both international apparel and ethnic Indian wear, but lacked exposure. She realized that selling online independently came with a host of marketing and advertising complications which could easily be solved by joining a major e-commerce platform. The 29-year old started experimenting with different companies, eventually settling on Flipkart.
“Today, I get at least 50 orders on normal days, and twice as much during sales. Flipkart’s customer base has helped me and my brand grow exponentially,” says Seema.